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		<title>Pumping Up Business</title>
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		<pubDate>Fri, 12 Feb 2010 00:53:59 +0000</pubDate>
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		<description><![CDATA[You should carefully study your target market. All aspects of your brand creation have received extra scrutiny. With the perfect slogan, logo and sales copy you feel quite good. However, unless effective communication, nothing beats a thing. Many companies are learning the hard way that the creation of the brand is only the first step. [...]]]></description>
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